Cleveland Clinic
E.W. Scripps School of Journalism Capstone
I had the honor of contributing to Celebrate Sisterhood, a transformative Cleveland Clinic program committed to educating, energizing, and empowering women on the journey of self-care. My role included pitching effective social media strategies to elevate the promotion.
#celebratesisterhood
Advertising via Social Media
The minimum daily budget to advertise on TikTok $5/day
Focused on a custom audience
Ages 18-34
TiK Tok
Snapchat
$5/day startup + additional fees for ad features
Recommended budget $20-50 USD/day
Ran multiple ads at a time to cross-check performance
Unlocked geolocation feature